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For Immediate Release
Craig Ballard Appointed Chief Executive Officer of Battery Direct Inc.
Calgary AB, CANADA: May 20, 2011- Battery Direct Inc. announced today that Mr. Craig Ballard has been named as their new Chief Executive Officer. Ballard has a proven track record in building and growing successful enterprises and driving innovation and competitive advantage as an entrepreneur and executive.
Ballard's wealth of experience includes being the founder and former CEO of Logistechs Inc. which he built into a leading provider of spare part inventory management and financing services to the commercial airline industry. More recently with KPMG, Ballard has helped a variety of companies with strategy, operations, and technology. Ballard has also held management positions at GE Commercial Finance and Ryder Integrated Logistics. While working with Ryder as the Lead Logistics Provider for General Motors in Canada, Ballard helped lead a major JIT Supply Chain transformation.
Ballard will focus on expanding distribution, driving global marketing, and developing Battery Direct's National Team to best serve the needs of its growing customer base. He will also be responsible to ensure that customer priorities, values, and experiences continue to be at the center of the company’s development.
"Battery Direct Inc. is poised for rapid growth and I’m excited to be part of it,” said Ballard. “Our recent growth with the Stored Energy Solutions Division, coupled with our excellent reputation in Battery Sales and Distribution, is just the beginning. The company’s customer-centered approach to Knowledge Based Distribution and its commitment to providing reliable energy solutions will propel us to our goal of growing as Canada's Premiere Stored Energy Solutions Company."
Battery Direct® Inc. (www.batterydirect.com) is an independent industry leader in design, manufacturing, sales and service of batteries and battery related products. Headquartered in Calgary, AB, Canada, Battery Direct Inc. has a national distribution network of eighteen factory warehouses across Canada that sell and service batteries, and battery related products for all major applications. Battery Direct Inc’s Stored Energy Solutions® Division provides power management products and service to major industry, government and general consumer markets.
For more information visit www.batterydirect.com.