Battery Direct Inc. Appointed The Canadian Master Distributor for Xantrex Commercial Products

Calgary Alberta – Feb 27, 2010 - Battery Direct Inc. announced today that they have been appointed the sole Canadian Master Distributor for Xantrex Commercial Vehicle Products. Through their Stored Energy Solutions Division, Battery Direct Inc. has been a National Distribution Partner with Xantrex for just over 4 years, and has now grown to offer even more comprehensive support and service for Xantrex Mobile and Commercial advanced power electronics across Canada.

Battery Direct Inc. is Canada’s leading Battery and Battery-Related Products Company. With 18 locations across Canada, the SES Mobile and Commercial Power division provides national sales and service of power management products and solutions. The markets that Battery Direct services with the Xantrex Commercial products are:

• manufacturers and fleets of electric vehicles
• marine and recreational vehicles
• emergency vehicles
• heavy duty trucks
• military applications
• transit, and coach
• utility vehicles etc.

With the growth opportunities for the Xantrex Commercial products within these markets, and Battery Direct's National sales focus in these markets, the new Canadian Master Distributor Appointment positions both companies for substantial market growth.

"Battery Direct has been working closely with Xantrex on customer growth and go-to-market strategies to best service our customers with the Mobile Products. After ongoing consultation on our industry drivers and business objectives, we are pleased that the result is a joint action plan to fully service the Canadian marketplace. This partnership is critical for delivering value to our customers," says Shawn Sauer, President, Battery Direct Inc.

About Xantrex Technology Inc.
Xantrex Technology Inc. (www.xantrex.com) a subsidiary of Schneider Electric, is a world leader in the development, manufacturing and marketing of advanced power electronic products and systems for the renewable power markets. Xantrex sells product to the market through distributors, OEM's and large system integrators. Xantrex Commercial Vehicle Products has partnered with Battery Direct as the Canadian Master Distributor to further expand the breadth of power management products and related service, offered through the Stored Energy Solutions Division of Battery Direct Inc.

About Battery Direct® Inc. Company
Battery Direct® Inc. (www.batterydirect.com) is an independent industry leader in design, manufacturing, sales and service of batteries and battery related products, headquartered in Calgary, AB, Canada. Battery Direct Inc. has a national distribution network of eighteen factory warehouses across Canada that sells and services batteries and battery related products for all major applications. Battery Direct’s® Stored Energy Solutions® division provides power management products and service to major industry, government and general consumer markets.